Real Analysis Without Noise
Explainers and analysis on exchange traded funds, including how they work, what they cost, fund flows and how investors compare popular ETFs.
BlackRock reported $205 billion in net client inflows for the third quarter, including $134.5 billion into long-term iShares exchange-traded funds, as the asset manager ended September with a record $15.5 trillion under management. Demand held up across several product lines. The company disclosed the figures on October 14 with its third-quarter results. As the world’s … Read more
Vanguard S&P 500 ETF (VOO) is the largest ETF in the world by total fund assets, holding over $1.7 trillion across its share classes as of May 2026. It launched in September 2010 and has since become the default vehicle for long-term retail investors seeking low-cost exposure to the U.S. equity market. The fund tracks … Read more
The Invesco QQQ Trust is not just the second-most traded ETF in the United States it is arguably the single most important options underlying in the entire equity derivatives market outside of SPY. With average daily options volume exceeding 900,000 contracts, a price tag that sits above $700 per share, and daily expirations across every … Read more
A complete investor guide to the Schwab U.S. Dividend Equity ETF (SCHD). Covering how it works, what it holds, its dividend history, performance track record, sector breakdown, and who it is best suited for in 2026.